It’s getting more and more difficult to build and reach a target audience without a solid content and social media strategy. In fact, a lot of digital marketers talk about their unique strategies, which they claim are effective in boosting brand awareness, but some of these methods are only helpful for certain use cases.
When it comes to increasing brand awareness for your business, where you start or the channels you use to achieve the best results will depend on your current online status.
If your business is new, you will need to invest in paid search to get attention. But if it’s not, then certain strategies may be more useful for your business like hosting an event or a publishing a book.
However, if ultimate brand awareness is your goal, then simply creating PPC campaigns is not enough. Paid search is just a part of a bigger, long-term publicity campaign.
What You Need to Know About Brand Awareness
Increasing brand awareness can make you gain more website traffic, increase your ROI and make you an authority in your chosen field. But, you must pay attention to the content you post, where and how you post it.
Valuable and Shareable Content
Content is the cornerstone of many digital marketing campaigns today and Google will reward you for publishing valuable content.
When your content is shared, it shows that people value what you have to say. It will establish a much stronger brand reputation among your audience.
These days, you can create valuable content in different forms, market it to make sure you reach a wider audience and reap the rewards in terms of conversion.
With valuable insights and helpful tips, many seasoned marketers have leveraged the power of social media, guest blogging, and even podcasts to boost their brand value.
Choose the Right Channels For Your Brand
PPC, events, radio or TV are just some of the channels that you can use to boost your brand value.
Using paid campaigns instead of organic search is costly, but a faster way to increase awareness.
Publishing a book or hosting a radio or TV show can also place you at a level higher than your competitors. You don’t need a very expensive book launch or radio, simply host your show online. There are many free channels to do this like Amazon Self Publishing, YouTube or Vimeo. You will be a superstar in no time!
You can also use others like influencers and brand ambassadors to toot your horn. People who have a lot of sway in their communities will help you reach new audiences and provide some form of credibility for your brand. Of course you will have to offer them something for their services, but if you want to tap into a new community without much effort, then an influencer with a large follower-base can help you do it with ease.
Ultimately, the type of campaign you choose to run will depend on your business goals. But there are some common strategies that are always effective no matter what your goals are. Check out this infographic…
In this infographic, we’ve listed 10 simple ways that you can use to increase brand awareness for your business. The information should make your marketing decisions a lot easier and productive.